Proven LEAD-Gen STRATEGIES for local contractors.

I help local contractors take their digital marketing to the next level with HIGHLY EFFECTIVE, LOW COST LEAD STRATEGIES.

Sometimes it’s really hard for small business owners to know exactly what tactic or combination of tactics to use at any given moment for the highest ROI. Whether your goal is generating new customers, increasing organic web traffic, producing more leads or simply cutting wasted budget, you need the right tactic to get you there.

• But what’s the right tactic(s) for my business right now?

• Will investing in SEO get me to my goal faster than paid ads?

• How can I increase brand awareness faster?

• Is it really worth investing time and energy into social media marketing?

• How can branding & messaging help me attract qualified customers?

• When’s the right time to transition from SEO to content creation?

• What kind of content would work best for my business?

I can help.

I have nearly 15 years of sales and marketing experience in both, the b2b & b2c spaces. Particularly helpful to small businesses owners are my 3+ years as a Sr Strategist for an award winning marketing agency based out of my home town of NYC. That experience has allowed me to work on campaigns for a broad array of industries including healthcare, construction, retail, B2B services, as well as a handful of well known brands.

As part of the Cardwell Beach team, I’ve collaborated on dozens of campaigns ranging in scale from small local businesses, to complex, multistage projects with long term strategic objectives and key milestones for advancement.

I worked closely with our chief strategy officer to create and implement customized strategies backed by proven tactics. Often that involved coordinating the work of multiple specialists on our team to keep projects in line with the objectives set by our client and on time.

No two projects were the same, on a given day I might find myself working with a construction company on an SEO campaign to increase organic web traffic while cutting costs. Later on I may be assessing a PPC campaign for a retailer, coordinating with our team to implement an AI & data centered approach to cut the cost of paid ads. Or it could be a branding campaign for a nonprofit or a demand generation plan for a B2B service provider like software or IT.

More often than not, a successful campaign blends many of these tactics together in the right proportion, with creativity and data to reach our client’s goals. 

More about me

As impressive as all the marketing skills are, probably the coolest thing to come out of my career has been how I’ve managed to leverage it into travel and living abroad. I'm originally from Long Island, NY, but I’ve been living in Medellin, Colombia for the last 5 and a half years. Really love it here. It’s called the “City of Eternal Spring” for its great year round climate, and that’s just one of the reasons I’m happy to wake up each morning in El Poblado.

The quality of life is really great. Especially for those lucky few that are earning dollars and spending pesos.

Before that I spent 4 years in Barcelona. That’s a really long story but I’ll probably share more about that and other experiences I’ve had living abroad in future blog posts, so hope to see you back.