Display Ads for Local Contractors (Retargeting & Contextual)
Stay visible while homeowners research—and bring them back when they’re ready, without wasting budget on cold clicks.
Stay Top of Mind. Win More Jobs.
Most website visitors don’t call on their first visit. They’re comparing quotes, checking reviews, or just got distracted. Without a plan, they forget you.
Display ads fix that by keeping you visible:
Retargeting reminds past visitors to come back and book.
Contextual puts you next to articles and pages your ideal customers are reading (right topic, right time).
Together, they stretch the value of every click you’ve already paid for and turn more visits into estimates.
What These Ads Are (and Why They Work)
Retargeting Ads (Warm Audience)
After someone visits your website (or views your video, opens an email, clicks a social post), a tracking pixel lets you show them ads across Facebook/Instagram, Google Display Network, and YouTube. You’re not shouting at strangers—you’re following up with people who already know your name.
Great for: Estimate follow-up, proof (reviews, before/after), time-sensitive nudges, seasonal reminders.
Contextual Ads (Active Researchers)
Your ads appear next to content about your services—think “how to fix a roof leak,” “kitchen remodel timeline,” or “AC repair signs.” You get discovered by homeowners in the research phase before they start a quote race.
Great for: Awareness and consideration stage, building pipeline without buying expensive search clicks.
What You’ll Get (Deliverables)
Strategy & Setup
Pixel install + event tracking (site visitors, estimate page, form starts)
Geo-targeting by service area, frequency caps to avoid ad fatigue
Audience builds (retargeting windows like 7/30/90 days; contextual topic/keyword lists)
Creative Kit (we build these for you)
Trust banners: 5-star review snippets, “licensed & insured,” warranties
Before/after: project highlight with short caption + CTA
Process explainer: “What to expect from estimate to final walk-through”
Seasonal prompts: “Winter roof check,” “Spring HVAC tune-up,” “Storm response”
Offer promos (optional): free inspection/diagnostic, financing options
Optimization & Reporting
Weekly checks: frequency, CTR, top placements, creative winners
Monthly summary: return visits, estimate requests, cost per re-engagement
Creative refresh every 4–6 weeks (swap in new proof or seasonals)
Creative Examples (Plug-and-Play Copy)
Roofing (Retargeting)
“Still seeing a stain on the ceiling? Book a 10-min roof check—no pressure.”
“Neighbors choose architectural shingles. See why (1-minute gallery).”
HVAC (Contextual)
“AC making new noises? 7 quick checks—then call us if 3+ match.”
“Tune-up before heat waves. Priority scheduling in [City].”
Remodeling (Retargeting)
“Loved our kitchen gallery? See the 1970s-to-modern project in [Neighborhood].”
“Your estimate, simplified: timeline, cleanup, and financing in 1 page.”
Electrical (Contextual)
“Panel upgrade guide: how to know it’s time (plain-English checklist).”
How This Supports Your Whole Funnel
With Blogging/SEO: Ads bring readers back to request an estimate when their research turns to action.
With Email: Emails do the teaching; ads provide visual reminders between sends.
With Sales Cadence: After a call or estimate, ads keep your credibility front-and-center (reviews, warranties, project photos).
Budgets, Targeting & Guardrails (Plain English)
Starter budget: Many contractors begin around $10–$40/day across retargeting + contextual.
Geo: Tight radius around service areas; exclude out-of-area waste.
Frequency caps: Keep it professional (e.g., 2–4 impressions/user/day).
Windows: 7-day = hot, 30-day = warm, 90-day = nurture.
Metrics that matter: return visits, estimate requests, booked calls (not vanity impressions).
(We’ll right-size spend to your market, seasons, and close rates.)
How We Work (Simple, Time-Boxed)
Step 1 — Plan (Week 1)
Audit traffic sources, define audiences, outline creative themes (trust, proof, seasonal, offer).
Step 2 — Build (Weeks 2–3)
Install pixels, set up audiences, design ad sets, write copy, launch A/B tests.
Step 3 — Optimize (Weeks 4–6)
Tune frequency and placements, rotate winners, align creatives with active email/content.
Step 4 — Scale (Ongoing)
Shift budget to top performers, expand contextual topics, refresh creatives monthly.
Packages (Signal Only; Flexible)
Retargeting Only (Starter): Pixel setup + 2 audiences (7/30 days) + 3 ad concepts + monthly optimization
Retargeting + Contextual (Most Popular): + topic/keyword lists + 2 extra creative themes + monthly refresh
Pro: + video variants + seasonal calendar + landing page tweaks for higher conversions
Pricing shared on discovery call; flat fee options with performance add-ons available.
FAQs
Will this feel spammy to homeowners?
No. We cap frequency, rotate fresh creatives, and focus on helpful reminders (proof, process, seasonal tips)—not pushy hard sells.
Do I need lots of traffic for retargeting to work?
Not tons. If you get a few hundred+ visits/month, retargeting is usually worthwhile. Contextual can supplement when traffic is light.
What platforms do you use?
Facebook/Instagram, Google Display/YouTube. We’ll match channels to your trade, budget, and creative.
How fast will I see impact?
Typically 2–4 weeks for measurable lift in return visits; 30–60 days for downstream impact on estimate requests (varies by season and trade).
Can you handle creatives and compliance?
Yes. We design the ads, handle specs, set frequency caps, and keep tracking/tagging clean.
Ready to Turn Clicks into Booked Estimates?
Stop losing warmed-up prospects to distractions and delays. Keep your brand in their line of sight—and make it easy to come back when they’re ready.
Book a Free Strategy Session
I’ll map a retargeting + contextual plan for your service area and show where the quickest wins are.