Consulting

Taking the guesswork out of sales & markting

Sometimes it’s really hard for small business owners to know exactly what tactic or combination of tactics to use at any given moment for the highest ROI. Whether your goal is generating new customers, increasing organic web traffic, producing more leads or simply cutting wasted budget, you need the right tactic to get you there.

  • But what’s the right tactic(s) for my business right now?

  • Will investing in SEO get me to my goal faster than paid ads or third party leads?

  • How can I increase brand trust faster?

  • Is it really worth investing time and energy into social media marketing?

  • How can branding & messaging help me attract qualified customers?

  • When’s the right time to transition from SEO to content creation?

  • What kind of content would work best for my business?

There is no one way to achieve success in the sales & marketing space. The tactics that worked yesterday may not necessarily work tomorrow. Therefore, to really strengthen your operation and keep growing over the long term, you need to adapt to a constantly changing landscape.

Most often you need to layer in different strategies at once to boost sales, raise brand awareness, engage your audience, build trust, and improve your overall ROI. However, for many busy small business owners it’s not always easy to stay up to date with the always shifting tactics and strategies of such a fast moving space.

I can help you take your Sales & marketing to the next level.

As a sales & marketing consultant, my role is to examine your company’s current tactics and strategies, get a sense of what’s working, what’s not, what your competitors are doing, where your brand positioning is, engagement, ROI, etc. Then, develop & execute new, measurable and effective strategies to reach your goals.

I have nearly 15 years of sales and marketing experience in both, the b2b & b2c spaces. Particularly helpful to small businesses owners are my 6 years as a Sr Strategist for an award winning marketing agency based out of my home town of NYC. That experience has allowed me to work on campaigns for a broad array of industries including healthcare, construction, retail, B2B services, as well as a handful of well known brands.

As part of the Cardwell Beach team, I’ve collaborated on dozens of campaigns ranging in scale from small local businesses, to complex, multistage projects with long term strategic objectives and key milestones for advancement.

I worked closely with our chief strategy officer to create and implement customized strategies backed by proven tactics. Often that involved coordinating the work of multiple specialists on our team to keep projects in line with the objectives set by our client and on time.

No two projects were the same, on a given day I might find myself working with a construction company on an SEO campaign to increase organic web traffic while cutting costs. Later on I may be assessing a PPC campaign for a retailer, coordinating with our team to implement an AI & data centered approach to cut the cost of paid ads. Or it could be a branding campaign for a nonprofit or a demand generation plan for a B2B service provider like software or IT.

More often than not, a successful campaign blends many of these tactics together in the right proportion, with creativity and data to reach our client’s goals.

5 reasons to work with me.

1. I can help you stay up to date with shifting trends in the digital marketing space so you don’t have to.

As a small business owner you need to make sure you’re always implementing the latest and greatest strategies in order to maximize effectiveness, increase revenue and grow your business over time. That’s not always easy for a small business owner however, so that's where I come in. I help you stay up to date, thereby taking the burden of continuously educating yourself by taking online courses, attending webinars, expos, conferences, etc, off of your shoulders. 

2. You can benefit from the experience and insight I’ve collected.

I’ve been a sr strategist on campaigns for industries as diverse as construction & home repair, retail, SaaS, B2B services, health care, nonprofits, legal services, real estate. Ranging in size from large, well known brands to local favorites. Depending on the client’s business objectives, campaigns often involve subtle shifts, overlaps & adjustments to tactics like paid ads, SEO, content creation, creative branding, website design, etc, for maximum effect. 


3. I can save you a lot of money.

Marketing agencies with multiple employees often carry a lot of overhead costs that get passed on to you, the small business owner. Hiring an experienced, in house professional sounds like a great idea. Till you factor in the fact that even a part time employee can still be very expensive and hard to financially justify. Being a freelancer allows me to produce the same results for a fraction of the cost. 


4. I can save you a lot of time & frustration.

As a small business owner with millions of things fighting for your attention, it’s often hard to find the time to take online courses, read “How To” books, and stay current on what works and what doesn’t. In many cases business owners may not even know where to start. Digital marketing is a huge umbrella term that encompases many complex activities, each with their own risks and rewards. 


5 Digital Marketing Consultants have a fresh take on your company.

Your business is your baby. It’s probably one of the first things you think about when you start your day, the last when you go to bed and probably comes up quite a few times in between. That sort of situation can lead to a certain tunnel vision that obscures the bigger picture. Sometimes something as simple as a fresh perspective can be enough to shake things up and right the ship so that you can reach your objective as quickly, and efficiently as possible. 

Ready to learn more? Click here and lets get the conversation started!