Why work with me

Why I Work With Local Contractors

I didn’t start in roofing, HVAC, or remodeling. I started in sales—high-stakes, big ticket, phone-driven sales where the only way to win was to create your own opportunities, follow up with intention, and build trust fast.

Over 15+ years, I’ve sold millions of dollars in services for companies in the software, financial services, and marketing spaces. Six of those years were at a big brand agency in NYC, where I learned to pair strategy, content, email, and ads with a disciplined sales cadence to close more business with lower acquisition costs.

When I left agency life to work on my own, I decided to research the local contractor space. My father was a contractor so I knew that a lot of people relied on expensive third party leads and ads to generate business. I didn’t know exactly how bad the problem was, so I did what comes naturally, I cold-called contractors—not to sell anything at first, but to listen. I kept hearing the same pattern:

  • Heavy reliance on third-party leads

  • Thin in-house sales/marketing capability

  • Rising costs and falling close rates

  • “We tried more ads” instead of better systems

It clicked: contractors don’t need more “marketing” thrown at the wall—they need a sales-and-marketing system that fits how homeowners actually buy. That’s why I focus here. It’s where my skill set makes the biggest difference, fastest.

My Approach (and Why It Works)

I help you do three things exceptionally well:

  1. Create your own opportunities (proactive outreach, community presence, referrals).

  2. Nurture every lead (smart follow-up, email automation, useful content, retargeting).

  3. Close with confidence (clear process, proof, and next steps).

It’s the same playbook I used to sell big ticket services—very similar to door knocking—translated to your trade, your market, and your resources. The result: more appointments, higher close rates, and lower cost per job.

The Story Behind the Skills

Strategy, Content, and Full-Funnel Systems

Senior Strategist — Cardwell Beach (2019–2024)
I worked with growth-minded companies to develop effective, custom sales and marketing strategies. This included: audits, positioning, website revamps, SEO, content calendars, paid campaigns, and email programs—always aligning sales motions with marketing assets so every touchpoint moved buyers forward.

Why it matters for contractors: I connect your sales process to content, email, and retargeting so each piece pulls its weight—no vanity marketing, just assets that help you book and close.

Prospecting Engines, Outreach, and Retention

Freelance Sales & Marketing — Various (2013–2019, Remote/Digital Nomad)
I built prospect lists, wrote scripts, cold-called decision-makers, onboarded clients, and cultivated referrals. Sold on value, not price, and kept clients post-trial with light, helpful touch points.

Why it matters for contractors: We’ll build your own pipeline—and keep it warm with a cadence that’s consistent, professional, and human.

Technical Demos & Buying Committees

Account Manager — Edicom (2012–2013, NYC)
Ran software demos, translated technical features into business outcomes, coordinated between developers and client IT, and kept deals moving with clear next steps.

Why it matters for contractors: Your “demo” is your estimate process. I’ll help you present it like a pro—expectations, options, timelines, financing/insurance guidance, and proof—so homeowners feel confident choosing you.

Consultative Sales & Offer Craft

Sr. Team Leader — Jacob Fleming Conferences (2007–2009, Barcelona)
Researched prospects, tailored pitches, ran multi-touch sequences (phone + email), shaped offers with producers based on buyer feedback, and coached reps.

Why it matters for contractors: We’ll shape an offer and process that reduces friction, answers objections early, and makes the “yes” easy.

Guerrilla Marketing & Live Pitches

Ticket Sales Coordinator — Laugh Factory (2002–2005, Times Square)
True guerrilla marketing: securing mic time in huge university lectures, delivering a 3-minute pitch, and converting on the spot. Message discipline + call-to-action clarity.

Why it matters for contractors: Whether it’s HOA intros, community meetings, or storm-response briefings, you need a concise pitch and a frictionless next step. I script and train both.

Cold Outreach & Rapport Under Pressure

Stock Broker — Morgan Wilshire / JP Turner (2000–2002, NYC)
Hundreds of cold calls a day to uninterested prospects. Learned to get past gatekeepers, uncover needs quickly, present value, manage risk conversations, and follow up with purpose.

Why it matters for contractors: Door knocking and phone outreach work—if you have a structured cadence, a clear message, and non-pushy follow-up. That’s the system we’ll install.

What This Looks Like For You (Practical Outcomes)

  • More at-bats: door-knocking plans, call scripts, neighborhood/HOA intros, storm-response playbooks.

  • Higher close rates: proof-packed estimates, simple next steps, follow-up that feels helpful, not pushy.

  • Lower cost per job: less dependence on third-party leads, more owned leads and referrals.

  • Predictable pipeline: email automations + retargeting that keep slow movers warm for weeks or months.

  • Clarity: a simple dashboard for what to do each week and how to measure progress.

Recent Work With Contractors (What We’re Doing Now)

I’m currently working hands-on with contractors to:

  • Replace “spray-and-pray” lead spend with targeted outreach + nurture

  • Install sales cadences (calls, texts, email templates) tied to a CRM

  • Publish helpful content that answers early-stage questions

  • Launch email automations (welcome, estimate follow-up, seasonal tips)

  • Run retargeting display ads that keep the brand top-of-mind

Early results: more booked estimates from the same or fewer paid leads, plus a growing stream of owned opportunities.

How We’ll Work Together

  1. Discovery & Audit
    We map your current funnel: where leads come from, how follow-up happens, win/loss patterns, reviews, content, and local demand.

  2. Focus Your 20%
    We choose the few actions that will move the needle fastest (often: follow-up cadence + estimate process + 5-piece content kit + retargeting).

  3. Build the System
    Scripts, emails, pages, and simple KPIs. If door knocking or calling is on the plan, we’ll role-play and tighten your pitch.

  4. Run & Improve
    We track response/booking/close rates, learn, and optimize. When the first system hums, we layer in the next 20%.

Values I Bring to Every Engagement

  • Proactive > Passive: we create opportunities; we don’t wait for them.

  • Helpful > Hype: value-forward follow-up wins more than hard pressure.

  • Simple > Complicated: a small set of high-leverage tactics executed well.

  • Owned > Rented: build assets and pipelines you control.

Credentials at a Glance

  • 15+ years in sales and marketing; millions in closed revenue

  • 6 years at a marketing firm leading strategy, content, and campaigns

  • Deep experience in phone sales (transferable to door knocking)

  • Ongoing success with contractors implementing outreach + nurture systems

Bottom line: I’m easier and more cost-effective than hiring in-house or paying agency overhead—while bringing the senior experience to set up a system that works.

Ready to Build a System That Pays for Itself?

If you’re tired of betting everything on third-party leads, let’s design a lighter-cost, higher-trust way to grow:

  • A smart follow-up engine that rescues more of the leads you already pay for

  • A proactive outreach plan that generates your own opportunities

  • Content + email + retargeting that keep you top-of-mind until they’re ready

Let’s talk strategy. We’ll map where you are, choose your best 20%, and put it to work—fast.

Click here to start the conversation.