What to Say in Your Follow-Up Emails After a Quote
Why Skipping This Step Could Be Costing You Thousands
Introduction: The Silence After the Quote
You took the time to meet with the homeowner. You climbed the ladder, took measurements, answered questions, and emailed over a detailed quote. Then... crickets.
If you’re like many contractors, you might think:
“If they’re interested, they’ll call me.”
But here’s the truth: that silence doesn’t mean they’re not interested—it means they need a nudge.
Failing to follow up with a well-crafted email after a quote isn’t just a missed opportunity. It could be costing your business thousands of dollars per month in lost jobs and wasted lead spend.
Let’s break down exactly what to say in your follow-up emails—and why this one habit can dramatically improve your close rate.
Why Follow-Up Emails Matter
1. Homeowners Are Distracted
The average homeowner is juggling work, family, finances, and other projects. Even if they liked your quote, it may have slipped to the bottom of their inbox—or they might just be unsure what to do next.
2. Your Competitors Are Following Up
If another contractor sends a thoughtful follow-up while you stay quiet, guess who looks more professional and proactive?
3. Most Buyers Need More Than One Touch
Marketing research shows it often takes 5–8 touches before someone is ready to make a decision. If your quote is touch #1, your follow-up email could be the key that moves them closer to signing.
The Cost of Not Following Up
Imagine you send out 20 quotes per month. If you close 30%, that’s 6 new jobs. Not bad.
But what if simply sending two follow-up emails could boost your close rate to 45%—that’s 3 extra jobs per month.
If each job is worth $5,000, that’s $15,000/month in revenue—$180,000 per year—that you could be leaving on the table just by not sending a follow-up email.
What to Say in Your Follow-Up Emails
Let’s look at 3 stages of follow-up, with real examples you can customize.
📩 Email #1 – The “Just Checking In” Follow-Up
Send within 24–48 hours of the quote
Subject Line:
“Quick follow-up on your [roofing/siding/kitchen remodel] quote”
Body:
Hi [First Name],
I wanted to follow up and see if you had any questions about the quote I sent over on [Date]. If there’s anything you’d like to adjust or if something wasn’t clear, I’m happy to talk it through.
We’d love the opportunity to work on your [project type] and help you get it done right.
Let me know if you’d like to schedule a time to talk or if you’re ready to move forward.
— [Your Name]
[Your Business Name]
[Phone Number]
Pro Tip: Personalize this with something you talked about—“I remember you mentioned wanting to get this done before winter, so I wanted to check in while we still have room on the schedule.”
⏳ Email #2 – The “Are You Still Interested?” Follow-Up
Send 3–5 days later
Subject Line:
“Still thinking about your project?”
Body:
Hi [First Name],
Just wanted to check in again—are you still considering the project we discussed? I know these decisions take time, and I want to make sure you have everything you need to move forward confidently.
If timing or budget is a concern, I’d be happy to work with you or suggest some options.
Feel free to reply here or call me at [Phone Number].
— [Your Name]
💡 Email #3 – The “Helpful Resource” Follow-Up
Send 5–7 days after the second follow-up
Subject Line:
“Common questions about [roofing/kitchen remodel/etc.] projects”
Body:
Hi [First Name],
I know a lot of homeowners have questions after getting a quote, so I wanted to pass along a quick resource that might help:
[Link to blog post: “Do I Need a Roof Repair or a New Roof?” or “How to Choose the Right Contractor”]
We’re still happy to take on your project if you decide to move forward, but if now isn’t the right time, I totally understand. Either way, I’m here to help.
Thanks again for considering us.
— [Your Name]
Why This Works: You’re offering value and building trust, not just “checking in” again. This leaves a great impression—even if they don’t hire you now, they may later or refer someone else.
Additional Tips for Follow-Up Success
✅ Use a CRM or calendar reminder
Even a simple spreadsheet or Mailchimp automation can help you keep track of who to follow up with and when.
✅ Keep emails short and conversational
Avoid walls of text. Use short paragraphs and a tone that feels friendly, not salesy.
✅ Add a clickable phone number
Make it easy for mobile users to call you directly from the email.
✅ Include your logo or signature image
It reinforces your brand and makes your emails look polished.
Don’t Let Good Leads Go Cold
You already did the hard work to generate the lead, conduct the walkthrough, and send the quote. Don’t let it stop there.
A thoughtful email follow-up shows you’re professional, organized, and committed. That might be all it takes to win the job—and outshine a competitor who forgot to follow up.
📞 Ready to Close More of the Quotes You Send?
If you’re sending out great quotes but not hearing back, I can help you build a follow-up system that actually gets results.
Let’s turn those “almost” jobs into real revenue.
Contact me today »
