Follow-Up Script & Cadence

Day 0

  • Within 5 min: Call → if no answer, Voicemail #1 → Text #1

  • +2 hours: Text #2 (light nudge)

  • End of day: Email #1 (value + simple CTA)

Day 2

  • Call → if no answer, Voicemail #2 → Email #2 (proof)

Day 4

  • Text #3 (scheduling link) → Email #3 (FAQ/objections)

Day 7

  • Call → if no answer, Voicemail #3 → Email #4 (financing/timeline)

Day 10

  • Text #4 (soft check-in) → Email #5 (gentle close)

(If you’ve already delivered an estimate, switch to the “Estimate Follow-Up” emails below.)

Phone & Voicemail Scripts

Call Openers (pick one)

  • “Hi {{FirstName}}, this is {{YourName}} with {{Company}}. I’m calling about your {{Service}} request—do you have two minutes now, or is later today better?”

  • “Hi {{FirstName}}—{{YourName}} at {{Company}}. I saw your note about {{Service}}. Quick question first: are you looking for {{OptionA}} or {{OptionB}}?”

Discovery (3 fast questions)

  1. “What’s happening now?”

  2. “How soon are you hoping to handle this?”

  3. “Any photos or details I should see before we come out?”

Close to Next Step

  • “I can get you on the schedule for {{TwoTimeOptions}}. Which works?”

  • “Easiest next step is a quick {{10}}-min call to confirm details. Want to grab a time here: {{BookingLink}}?”

Voicemail #1 (new lead)

“Hi {{FirstName}}, {{YourName}} with {{Company}}. Got your request about {{Service}}—we can help. I’ll text you a quick link to pick a time, or call me at {{Phone}}. Talk soon.”

Voicemail #2 (no response, Day 2)

“{{FirstName}}, {{YourName}} at {{Company}}. Just checking in on your {{Service}} request. If timing changed, no worries. I’ll resend the scheduling link—grab any slot that’s easy.”

Voicemail #3 (Day 7)

“{{FirstName}}, last quick check from {{Company}}. If you’re still comparing options, here’s our 1-page overview (cleanup, timelines, warranty): {{OverviewLink}}. Text me ‘GO’ and I’ll hold a spot.”

Text (SMS) Templates

Text #1 (after VM, Day 0)
“Hi {{FirstName}}, {{YourName}} from {{Company}}. Saw your {{Service}} request. Free {{inspection/estimate}}—what time works? {{TwoTimeOptions}} Or book here: {{BookingLink}}”

Text #2 (+2 hours)
“{{FirstName}}, happy to help with {{Service}}. Quick 10-min call today or tomorrow? {{TwoTimeOptions}} {{BookingLink}} —{{YourName}}”

Text #3 (Day 4 | scheduling push)
“Still interested in {{Service}}? Here’s the fastest way to lock a time: {{BookingLink}}. If not urgent, reply ‘LATER’ and I’ll check back next week.”

Text #4 (Day 10 | soft check-in)
“Just checking in on {{Service}}. Need anything from me—photos, ballpark, timing? Reply with a question and I’ll answer now. —{{YourName}}”

Compliance footer (use when appropriate):
“Reply STOP to opt out.”