Retargeting Ads
Stay Top of Mind. Win More Jobs.
If you’ve ever wondered why leads seem to disappear after visiting your website—without calling, emailing, or filling out a form—you’re not alone. Most contractors face the same challenge: lots of clicks, very few calls.
Here’s the truth—only about 2% of website visitors take action on their first visit. That means 98% walk away, often for reasons that have nothing to do with your quality or pricing. Maybe they got distracted. Maybe they were still researching. Maybe it just wasn’t the right time.
That’s where retargeting ads come in. They’re your second chance to make a first impression—and one of the most cost-effective tools in your digital marketing toolbox.
What Are Retargeting Ads?
Retargeting ads (also known as remarketing) are digital ads that follow people who’ve already visited your website. After someone checks out your services or reads a blog post, a small piece of code—called a pixel—lets you show them targeted ads across the web, including Facebook, Instagram, Google Display Network, and YouTube.
Instead of advertising to cold traffic (people who’ve never heard of you), you’re staying visible to warm leads—those who’ve already shown interest in what you do.
Why Retargeting Ads Work So Well for Contractors
Whether you’re an electirian, remodeler, plumber, or, reatargeting ads can keep you in the conversation. Here’s how:
1. Stay Top of Mind While They Decide
Most homeowners don’t hire the first contractor they click on. They visit 3–5 websites, look at reviews, ask for quotes, and then take a few days—or weeks—to decide. Retargeting keeps your name in front of them during that critical decision window.
Let’s say someone visited your website on Monday while researching “bathroom remodelers near me.” On Thursday, while scrolling Instagram or reading the news, they see your ad again: “Thinking About Remodeling? Check Out Our Latest Projects.”
That gentle reminder can make all the difference. It makes you look professional, established, and active. And it puts your brand back at the top of their mind, just when they’re ready to make a decision.
2. Build Trust Through Repetition
In marketing, familiarity breeds trust. Seeing your name and work multiple times makes a potential customer more comfortable with the idea of hiring you. It’s the digital version of a yard sign or branded truck that keeps popping up around town.
With retargeting, you can even tailor your ads to reinforce your credibility:
Highlight five-star reviews
Showcase before-and-after photos
Share a short video of you explaining your process
This creates a drip of confidence-building moments that slowly move the lead from “just looking” to “ready to hire.”
3. Make the Most of Every Click You Paid For
Contractors who use paid lead services or run Google Ads often spend big to drive traffic to their sites—but if a visitor leaves without taking action, that investment is lost.
Retargeting extends the life of every click.
It turns a one-time visitor into a potential client by bringing them back again and again. The cost is low (you only pay for impressions or clicks on people who’ve already shown interest), and the return can be enormous—especially when compared to cold advertising.
How Retargeting Fits Into a Bigger Marketing Strategy
Retargeting works best when it’s part of a complete marketing system. On its own, it keeps your business in front of interested leads—but when combined with content, email, and social media, it amplifies everything you’re doing.
Paired with Blogging
Each blog post on your website becomes a new entry point. Someone might land on your article about “Signs Your Electrical Panel Needs Replacing,” read for a minute, and leave. Without retargeting, they’re gone. With retargeting, you can follow up with ads like:
“Electrical problems? We’ve helped over 300 homeowners get safe, modern wiring.”
“Book your panel inspection today—serving [your city] with fair, upfront pricing.”
This bridges the gap between information and action.
Paired with Email Marketing
When someone signs up for your email list—through a free checklist, estimate request, or newsletter—you can combine email nurturing with retargeting ads. Email keeps them informed. Retargeting keeps them visually reminded. This one-two punch helps seal the deal.
You can even use retargeting ads to drive traffic back to your email sign-up page, growing your list automatically.
Paired with Social Media
Many contractors post great project photos and updates on Facebook or Instagram, but organic reach is low. Retargeting ads can turn those social posts into targeted promotions for people who’ve already visited your site.
For example:
“Loved our kitchen gallery? See how we transformed this 1970s layout into a modern showpiece.”
“Get a quote today from [Your Business Name]—local, licensed, and trusted.”
You’re not just broadcasting—you’re targeting.
Why Work with a Freelancer Instead of Doing It Yourself?
If retargeting ads sound great but feel overwhelming, that’s okay. Most contractors don’t have time to learn how to install pixels, build audiences, design ads, and monitor performance. It’s a technical process—and mistakes can waste time and money.
That’s why working with a freelancer who specializes in contractor marketing makes sense.
Here’s What You Get:
Done-for-You Setup: Pixel installation, ad creation, and audience targeting—all taken care of.
Contractor-Specific Strategy: No guessing or generic campaigns. You get ad content and visuals that speak to homeowners hiring for real jobs.
Better ROI on Existing Ads: Make your Google Ads, social media, and lead service traffic more effective by giving every visitor a second (and third) look.
More Time to Run Your Business: Instead of wrestling with Facebook Ads Manager or Google Tag Manager, you get to focus on what you do best—running jobs, managing your crew, and keeping customers happy.
With the right freelancer, you don’t just get ads. You get a system that runs quietly in the background, working 24/7 to turn past visitors into current clients.
Start Converting More Website Visitors Today
Retargeting ads are one of the smartest ways to stretch your marketing budget. They don’t just bring people back—they close the gap between interest and action. If you’ve been spending money on leads that vanish, this is your chance to start converting more of them into real paying jobs.
Let’s make your website work harder for you.
Click below to schedule a free call and find out how retargeting ads can help your business grow—without wasting your time or your budget.