Hourly COnsulting
Get Experienced Sales & Marketing Guidance Without a Big Commitment
You don’t always need a complete sales and marketing overhaul.
Sometimes you have one problem you’re trying to solve.
Maybe leads are going cold.
Maybe follow-up is inconsistent.
Maybe you’re getting estimates out, but not enough of them are turning into jobs.
Maybe you’re not sure whether a lead source is worth the money.
Maybe your website isn’t doing enough to build trust.
Or maybe you know something isn’t working, but you’re not completely sure where the problem is.
That’s what hourly consulting is for.
Bring me the problem, question, process, or idea you’re working through, and we’ll dig into it together.
No long-term commitment.
No giant consulting engagement.
Just experienced sales and marketing guidance focused on what’s happening in your business right now.
Sometimes You Just Need an Experienced Set of Eyes
You wouldn’t rebuild an entire house because one part of it wasn’t working properly.
You’d figure out where the problem is first.
Sales and marketing can work the same way.
Sometimes a contractor doesn’t need a completely new system.
You may need help identifying why opportunities keep disappearing after estimates.
You may need a better follow-up process.
You may want a second opinion on your website, CRM, lead sources, messaging, or sales process.
You may simply need someone with experience to look at what you’re doing and help you decide what deserves your attention first.
That’s where an hourly consulting session can be useful.
We’ll look closely enough to understand the problem, then narrow the conversation down to the few actions most likely to make a difference.
What We Can Work On
Every contractor is different, so the conversation can go wherever your business needs it to go.
Common areas we can work through include:
Lead generation and opportunity creation
Lead handling and response time
Follow-up
Estimate and proposal conversion
Sales conversations
Homeowner decision-making
Cold outreach and starting conversations
Website messaging
Sales and marketing funnels
Content strategy
Reviews and referrals
Past-customer opportunities
Lead-source evaluation
Opportunity tracking
CRM and process questions
Sales scripts and messaging
Measuring what happens to your leads
Identifying where opportunities are falling through
Prioritizing sales and marketing improvements
Building a more reliable overall sales and marketing system
And you don’t need to know exactly what the problem is before we talk.
Diagnosis is part of the work.
If all you know is:
“We’re getting leads, but I feel like we should be closing more of them.”
or:
“I know we need to do more marketing, but I have no idea where to focus.”
that’s enough to start.
How a Consulting Session Works
The process is intentionally simple.
1. Tell Me What’s Going On
We’ll start with the issue you’re trying to solve, what you’ve already tried, and what you’re seeing inside the business.
I’ll ask questions to understand the situation more clearly.
2. We’ll Look at the Actual Process
Depending on the problem, that may include looking at:
Your website
Lead records
Follow-up
CRM
Spreadsheets
Estimates or proposals
Email or text communication
Lead sources
Sales scripts
Content
Reviews
Customer communication
If a screenshare helps, we can use one.
The goal is to understand what is actually happening rather than making recommendations based on assumptions.
3. We’ll Identify the Most Useful Next Moves
I’m not interested in giving you a giant list of marketing tactics simply because they exist.
We’ll narrow things down.
What matters most?
What can realistically be improved?
What is likely to create the greatest impact?
What should you ignore for now?
4. You Leave With Something You Can Use
That may be:
A clearer diagnosis
A new process
A follow-up approach
A revised script
A better way to track opportunities
A prioritized list of improvements
A clearer strategy
Specific next actions
The goal is practical progress.
Practical Advice, Not More Marketing Homework
Small contractors already have enough to do.
The owner may also be:
Selling
Estimating
Managing crews
Handling customers
Ordering materials
Solving problems
Managing cash flow
Running the office
The last thing you need is someone handing you 47 new marketing tasks.
My approach is based heavily on 80/20 thinking:
Understand the whole problem, then focus on the few improvements most likely to matter.
A recommendation that looks great on paper but collapses the moment business gets busy isn’t a very useful recommendation.
Whatever we build should fit the reality of your company.
You Don’t Need to Become a Pushy Salesperson
A lot of contractors are uncomfortable with sales.
I understand why.
Much of what people associate with “sales” involves:
Pressure
Scripts
Tricks
Artificial urgency
Objection handling
Trying to convince someone who doesn’t want to buy
That isn’t how I approach it.
Good sales is much closer to:
Starting useful conversations
Asking better questions
Understanding what the homeowner actually needs
Building trust
Making recommendations clearly
Following up appropriately
Helping people understand their options
Making the next step obvious
You don’t need to become a stereotypical salesperson.
You need a process that makes it easier for good opportunities to become good customers.
Why Work With Me?
I’ve spent nearly 20 years selling big-ticket, high-consideration services across financial services, software, SaaS, digital marketing, and consulting.
High-consideration buyers rarely make decisions instantly.
They research.
They compare.
They hesitate.
They involve other people.
They worry about making the wrong choice.
They ask questions.
They sometimes disappear.
And sometimes they come back later.
Contractors deal with the same kind of buyer every day.
A homeowner deciding who should replace a roof, remodel a kitchen, install an HVAC system, or complete another expensive project isn’t making a casual purchase.
They’re making a decision that can involve thousands—or tens of thousands—of dollars.
My job is to help you apply proven sales and marketing principles to that reality without turning your business into something it isn’t.
Hourly Consulting
$150 per hour
No long-term commitment.
Bring me the problem you’re trying to solve, and we’ll work through it together.
One session may be enough.
You may decide you want to continue working together.
Either is fine.
Hourly consulting is meant to be useful on its own.
When Hourly Consulting Is a Good Fit
Hourly consulting may make sense when:
You have a specific problem you want help solving
You want an experienced second opinion
You’re not ready for a larger engagement
You want help prioritizing what to work on
You want someone to review part of your existing process
You want to experience working with me before deciding whether you need more help
You need occasional strategic guidance rather than ongoing consulting
When the Contractor Lead Machine Sprint May Make More Sense
Sometimes what appears to be one problem turns out to be part of something larger.
Weak follow-up may connect to poor tracking.
Poor tracking may connect to unclear ownership.
Low close rates may connect to lead quality, response time, trust, proposals, follow-up, or several things at once.
If the business would benefit from a broader evaluation of how opportunities are generated, handled, followed up with, and converted, the Contractor Lead Machine Sprint may be a better fit.
The Sprint is a structured four-week engagement designed to evaluate the larger system, identify the highest-priority improvements, begin strengthening the most important areas, and build a practical 90-day roadmap.
[Learn About the Contractor Lead Machine Sprint]
Start a Conversation
You don’t need to diagnose the problem before contacting me.
You don’t need to know whether hourly consulting or a larger engagement makes sense.
Just tell me a little about your business, what you’re trying to improve, or where things seem to be getting stuck.
We’ll start there.
[Start a Conversation]